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Insights

Ideas on reports, information design, and AI

Notes from the Kitchen on making long-form content more usable, accessible, and engaging.

LEvel up your report game4 min read

PDF-to-HTML Checklist

Just having a PDF converted to HTML format doesn’t guarantee it will be read and understood properly – by humans or by robots. To make sure you’re maximizing…

Read more Optimizing Long-Form Content6 min read

AI Search Engines and PDF vs HTML

More and more people are asking generative AI systems like Claude and ChatGPT for information and answers, rather than traditional search engines like Google. How do you position…

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